Pay-per-click (PPC) advertising is a fast way to put your brand and message in front of search engine users. You only pay a cost per click (CPC) when someone clicks on your ad. PPC advertising includes text ads on search results pages as well as display ads and social media ads.
Concorde Print & Media offers comprehensive PPC services including establishing goals and campaign metrics, creating ads (with A/B split testing), and monitoring your campaign to continually increase ROI.
Start a conversation about how our data-driven PPC management can deliver measurable results for your business.
PPC campaigns are based on keywords people search online, and are subject to an auction process that determines which ads appear for a search, and in what position.
The cost per click (CPC) you pay is determined by multiple factors including keyword competition, your bidding strategy, Quality Score and others. The Quality Score is how Google evaluates the quality and relevance of your ad content, landing page, keywords, and historical performance.
Pay-per-click advertising is a simple concept that can be complicated in practice. There’s a lot of room for error and a big learning curve. The biggest benefit of outsourcing your PPC management is getting a better return on your investment earlier in your campaign. Working with a PPC specialist lets you leverage their depth of knowledge to get more out of your ad spend. A few examples:
Not all ads are created equal. Just like with organic search results, you need to create compelling copy to entice search engine users to click your ad.
Selecting the right keywords – including negative keywords – is crucial to driving revenue from your ads and minimizing waste.
Ad performance analysis and A/B split testing should be done ongoing so you can evaluate how your ads are working and optimize your bids and ad text.
Optimizing your ad landing pages is another important aspect of PPC, to make sure users who click through to your website stay on the page and convert.
In addition, professional PPC management will result in a better Quality Score, which means a lower CPC.
Concorde is located in The Loop, and most of our print business comes from companies in and around downtown Chicago. But our PPC services are available anywhere in the nation, with very competitive pricing. For more information about our digital marketing services, or to request a quote for PPC management, contact Concorde online or give us a call today!