SEO increases your website’s visibility online by targeting the keywords people use when searching for products and services you provide. Search engine optimization is a combination of technical best practices (behind the scenes work) and strategic content development.
Concorde Print & Media provides both initial and ongoing SEO services, including keyword research, SEO content, local SEO, press releases and reporting in Google Analytics. Search engine algorithms are highly complex and always changing. Professional SEO services are key to achieving and maintaining a strong online presence. We offer tiered service levels, allowing you to choose the SEO marketing investment you’re comfortable with.
Initial SEO is an optional (strongly recommended) service for your new website. An SEO specialist will ask questions in order to understand your business and goals for your website. Each page will be optimized for search, and we set up Google Analytics and other tools to collect data and monitor performance. Initial SEO takes place during website development and wraps up just after launch.
Ongoing SEO is available after your website has been published. It includes periodic technical SEO reviews, SEO strategy & content development, keyword tracking and reporting. How much work is done and how often is based on a monthly budget we agree on beforehand.
Technical SEO optimizes your website to make it easier for search engine spiders to crawl, interpret and index your web pages.
Technical search engine optimization helps your website rank better on relevant search engine results pages (SERP) which helps your target audience discover your content. Best practices encompass a broad range of elements, including:
Technical SEO plays a critical role in both website performance and the user experience. The digital landscape is always evolving, and SEO is never a “one and done” task. Not sure if your website’s technical SEO is up to scratch? Contact us for a free audit.
Once technical best practices are in place, a deliberate content strategy and SEO content development is what continues driving more traffic and leads.
If the content on your website is a mishmash of different topics, disorganized, and rarely updated, this makes it harder for search spiders to index your pages and identify your website as an authority (domain authority is an important ranking factor).
Step one is identifying the keywords (aka search terms) you want to rank for. This doesn’t mean pulling words out of thin air – it’s important to conduct thorough keyword research including:
With quality keyword research as the foundation, your SEO strategy will be based on developing relevant content people are searching for. Successful execution of new web pages targeting specific keywords is what makes your website rank higher on more SERPs.
We customize our SEO services for each project. An analyst will recommend the most effective approach based on your unique website, goals, and budget. It takes time for SEO work to have an effect, and there’s no expiration date. Value builds from month to month, and far into the future. The best time to start SEO services is a year ago. The second best time is today.