Every year since 1999, Pantone has named a “color of the year” based on in-depth trend analysis across a wide variety of industries worldwide. Factors influencing this compelling color choice can come from films and TV, fashion, lifestyle trends, new technologies and even socio-economic conditions.
So what does 2022’s “color snapshot” say about the state of the world, and more importantly, should you incorporate the Color of the Year into your printed materials?
According to the Pantone Color Institute, PANTONE 17-3938 Veri Peri symbolizes innovation and transformation, daring curiosity and creative potential in an altered landscape of possibilities. This is underscored by the fact that for the first time Pantone has created an all-new color for Color of the Year, rather than choosing an existing color from their extensive catalog.
You can already spot this of-the-moment new shade in spring fashion and beauty trends. Expect to see Veri Peri across a wide array of products as well: from throw pillows to smartphone cases to desserts.
While hopping on the Color of the Year bandwagon makes perfect sense for some creative brands, it’s important to consider your brand identity first and trends second.
You literally have thousands of color options in any calendar year, and our design professionals are happy to help you select the most suitable shades for your project.
Does Veri Peri speak to your Veri soul? If so, there are plenty of fun and eye-catching ways to participate in the Color of the Year trend. You can use Veri Peri as an anchor color or accent on your:
Incorporating the Color of the Year is also a great way to draw attention to promotional merchandise like pens, drinkware, stickers, magnets, T-shirts and USB drives.
Concorde can help you design or redesign your print collateral based on trending colors, your brand colors, or timeless sophisticated neutrals. Give us a call or send us a note online to start your project!